Impact of Semiotics on Teaching Cultural Concepts: A Multimodal Critical Discourse Analysis Study

نوع المستند : المقالة الأصلية

المؤلف

لغة انجليزية، كلية اللغات التطبيقية، الجامعة الفرنسية بمصر، القاهرة

المستخلص

Scientific research in applied languages plays a vital role in translating the relationship between language and different fields because there are many ways to convey information. It could be either through words or images in different discourses. Therefore, this study aims at analysing 15 cartoons or caricatures which are published on different media sources such as Pinterest, Twitter, Youtube, Facebook, The Progressive along with educational websites explaining cultural concepts. The cartoons or caricatures understudy represent feminism, orientalism, and imperialism. The analysis is based on a qualitative method applying Multimodal Critical Discourse Analysis (MCDA) approach to show its importance in media analysis as it is a systemic way of studying not only language, but also different semiotic modes, especially the teaching of cultural concepts. The analysis shows that both lexical and visual choices could help in understanding cultural concepts. Moreover, it shows the importance of MCDA in the teaching of cultural concepts and in transferring the author’s intensions from one culture into another.

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