Posters of Oscar-winning Movies as Visual Narratives: A Visual Semiotic Study

المؤلف

Badr University in Cairo (BUC)

المستخلص

Irrespective of their culture, people are storytellers who reflect on and shape their lives through narratives. Fludernik (2009) and Bal (2017) agree that a narrative is a text which conveys a subject and a possible world to an addressee who can be a reader, a viewer, or a listener. They add that a narrative can take various forms: text, image, sound, or a combination of some or all of them. A movie poster is a possible narrative world because it tells the movie’s story through an extensive use of visuals. As a narrative form, a movie poster shares some features of narratives such as characterization, setting, and plot. These elements can be linguistically realized via a plethora of linguistic tools as those recurrent in Kress and van Leeuwen’s (2006) visual semiotics model. The present paper examines a few posters for Oscar-winning movies in order to expose the visual linguistic representation of the elements constituting a narrative.

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