A Narrative Stylistic Approach to Narrative Shift in Prophet Ayyub’s Qur›anic Story

The present study is intended as a guide for all Qur’an readers and listeners to show interest in understanding and studying the text of The Holy Quran. Arabic has always stood between researchers/readers/listeners and their full comprehension, their tools and their final product, due to its heavy grammar and formidably polysemous vocabulary.
Studies and research on Narrativity and Cognitive Stylistics have attracted the attention of many researchers in the field of the Qur’anic discourse. Most researches deal with the discourse of the Qur’an from either a stylistic view or a narrative one. However, no research has dealt with both, the cognitive stylistic view and the narrative view all together. The discourse of the Qur’an has its own structural nature since its grammar, lexicons and sounds are all specific to it. However, the purpose of each part of its discourse allows for certain interpretations and meanings. So, a special theoretical framework is used here to reflect the uniqueness of the Qur’an as a miraculous text book. 
The present study examines the Qur’anic discourse by analyzing its prophetic stories. The study aims at identifying the Qur’anic narrative shift occurring in the Qur’anic discourse along with its form and function. It also aims at identifying the reasons why the Narrative Shift allows for the Qur’anic intertextuality by tracing the frequency of its occurrence inside the Qur’an. The study also investigates the relation between the Narrativity style of the Qur’an and its effectiveness and persuasiveness to its readers and listeners. It also examines the general and specific functions behind using the shift in the narrative progression.