The Use of Internet Memes on Social Media Platforms

نوع المستند : المقالة الأصلية

المؤلف

Department of English Language and Literature - Helwan University

المستخلص

Internet memes are images or short videos – often times accompanied with written text – created and shared among social media users for a comedic purpose. When English biologist and author Richard Dawkins coined the term ‘meme’ in The Selfish Gene (1976), he used it to refer to cultural aspects or ideals spreading among people through acts of imitation. Being ungoverned by copyright and authorship rules, internet memes succeed in offering social media users the freedom to copy, repost, and edit content; so, they form a pool of imitable sources from which users can draw and develop ideas. This paper aims to look into the components and attributes of internet memes so as to have an understanding of them as a form of creative expression.

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